danawoehner.de/en SEO Coaching
SEO Coaching · Live · Für Teams & Gründer

SEO Coaching: learn, apply, grow.

In 6 live modules you'll learn modern SEO directly on your website. From OnPage to keyword strategy to AEO, GEO and AI Overviews. Hands-on, current, without agency dependency.

5,0 ★★★★★ 12 Google Reviews
01
SERP & AI Overviews
AEO, GEO, Suchintention verstehen
02
Website Status Quo
Potenziale systematisch identifizieren
03
Keyword-Strategie
Die richtigen Keywords priorisieren
04
OnPage & Content
Struktur, Verlinkung, Optimierung
05
Technical SEO
Core Web Vitals, Crawlability
06
OffPage SEO
Backlinks, Autorität, digitale PR
6
Modules
Max. 5
Participants
Live
via Zoom
12+
Years SEO
12 Years SEO-Expertin
Crypto, iGaming, Fintech, SaaS, YMYL. Former Head of SEO DACH at Finvestec.
40+ Websites managed
From small niche sites to large multi-site portfolios with 30+ team members.
AEO & GEO Specialist
Visibility in AI Overviews, ChatGPT, Claude, Gemini and Perplexity. Modern SEO for the future.
5.0 Stars on Google
12 verified reviews. Hands-on, clear, directly actionable.

SEO has changed. Has your knowledge?

AI Overviews, AEO, GEO, regular Core Updates. The search landscape is changing faster than ever. Many teams struggle to keep up.

Agency Dependency

Monthly retainers without understanding what's happening. When the collaboration ends, the know-how is missing from your own team.

Difficult Hiring

Experienced SEO managers are rare and expensive. Without internal knowledge, you can't even evaluate candidates and their work.

Outdated Resources

Most SEO courses are based on knowledge from years ago. Not a word about AI Overviews, AEO or GEO.

Bringing SEO expertise in-house

Instead of continuously investing in external service providers, your team learns how modern SEO works. A one-time investment in knowledge that stays.

In the SEO Coaching you work on your own website, develop your own strategy and use modern AI tools for implementation.

  • Hands-on learning directly on your website
  • Modern SEO including AEO, GEO and AI tools
  • Clear methods instead of superficial theory
  • Sustainable expertise instead of dependency
Results after SEO Coaching
Agency Dependency
Before
Eigene SEO-Kompetenz
After
SEO-Strategie intern
Before
SEO-Strategie intern
After
AI-Tools im Einsatz
Before
AI-Tools im Einsatz
After
One-time investment · lasting value

How the SEO Coaching works

SEO lernen durch Anwenden. In 4 bis 6 Wochen durch alle Modules, immer mit praktischen Aufgaben an eurer eigenen Website.

1

Live Session

90 to 120 minutes per module with theory, tools and directly applicable methods.

2

Practical Tasks

After each session you apply what you've learned directly on your website.

3

Slack Support

In the exclusive Slack group you get answers to all your questions.

4

Playbook

A detailed handbook for each module to refer back to.

4-6
Weeks Duration
Max. 5
Participants
Online
Live via Zoom
100%
Hands-on

What you'll learn in SEO Coaching

Each module builds on the previous one. At the end you'll have not just SEO knowledge, but a finished strategy for your website.

Modulee 1

SERP, AI Overviews und AEO/GEO

Systematically analyze SERPs and AI Overviews, incl. Featured Snippets and search intent. Fundamentals of Answer Engine Optimization and Generative Engine Optimization.

Outcome: You understand what your target audience is searching for and how Google represents your industry.
Modulee 2

Website Status Quo

A thorough assessment of your website. You systematically identify the most important optimization opportunities.

Outcome: You know where you stand and which levers have the biggest impact.
Modulee 3

Keyword-Strategie

Anyone can find keywords. Prioritizing the right ones is the real skill. Systematically identify and close content gaps.

Outcome: A prioritized keyword roadmap for the coming months.
Modulee 4

OnPage und Content

From optimal heading structure to internal linking. Proven checklists and templates for daily work.

Outcome: Your content is optimized and follows a clear structure.
Modulee 5

Technical SEO

Core Web Vitals, indexing and crawlability explained clearly. Identify technical issues and communicate them precisely to developers.

Outcome: You can independently evaluate and prioritize technical SEO topics.
Modulee 6

OffPage SEO

Backlinks, digital PR and brand building. Which OffPage measures really count and how to sustainably build domain authority.

Outcome: You have an OffPage strategy and know how to strengthen authority.
Throughout

AI als Werkzeug

In every module I show you how to effectively use AI tools for SEO — for analyses, content ideas and optimizations. So you work more efficiently and use modern tools confidently.

Outcome: You work with AI, not against it.

Everything you need for implementation

Not a course with PDFs and hope. Real support from day one and long after.

Playbooks

A detailed handbook for each module to refer back to, long after the coaching ends.

Templates & Checklists

Content briefs, audit templates and tracking sheets. Proven tools for daily work.

Tool Recommendations

The tools I use myself every day. Many of them available for free.

Slack Group

Exclusive access for direct questions during and after the coaching.

Small Groups

Maximal 5 Participants pro Unternehmen für individuelle Betreuung.

Long-term Support

Even after the coaching I'm available for questions. You're not alone.

Is this SEO Coaching right for you?

✓ Good fit if...
  • You're a marketing team, agency or startup that wants to build SEO expertise
  • You want to become more independent from external service providers long-term
  • You're ready to invest time in the practical tasks
  • You have an existing website to work on
  • You're looking for sustainable results instead of quick promises
✗ Less suitable if...
  • You're looking for someone to handle all SEO for you
  • You don't have time for the practical tasks
  • You expect immediate ranking guarantees
  • You're primarily looking for the cheapest offer
  • You want superficial tips instead of solid knowledge

What others say about the SEO Coaching

Real Google reviews from marketing teams and founders.

5,0
★★★★★
12 reviews
5 ★
4 ★
3 ★
2 ★
1 ★
Google Reviews
★★★★★

Dana manages to explain complex topics in a way that I not only understand them but can also implement them myself. I'm already seeing first results.

★★★★★

Very hands-on, no fluff. Dana showed me how to evaluate SEO myself instead of blindly relying on agencies.

★★★★★

Best decision. She explains complex topics so you can immediately implement them. I write my content completely differently now.

Dana Wöhner SEO Coach

Hi, I'm Dana.

12 Years SEO. Von kleinen Nischenseiten bis zu großen Multi-Site-Portfolios in Crypto, iGaming und Fintech. Als Head of SEO DACH habe ich ein Team von 30+ geführt und sechsstellige monatliche Umsätze durch organische Strategien generiert.

I know what really moves the needle in SEO — and I explain it so you can implement it yourself afterwards.

12+
Years SEO
42
Websites
30+
Mitarbeiter
Learn more about Dana ↗

Frequently Asked Questions about SEO Coaching

Everything you want to know before the discovery call.

The SEO Coaching is aimed at marketing teams, agencies and founders who want to build SEO expertise internally. No deep prior knowledge required.

A course delivers theory. In SEO Coaching you work live on your own website, develop your own strategy and get direct feedback. No video consumption, but real implementation.

4 to 6 weeks with live sessions per module, practical tasks and a playbook to refer to. Plus Slack support for all questions in between.

The investment depends on team size and scope. In the free discovery call we'll figure out together what works for you.

No deep SEO knowledge required. An existing website and basic online marketing understanding are sufficient. We start where you are.

Ihr könnt SEO-Strategien eigenständig entwickeln, Probleme erkennen und Maßnahmen selbst umsetzen. Ohne Agency Dependency. Das ist das Ziel.

Next Step

Ready to learn SEO yourself?

In 30 minutes we'll look at where you stand and whether the SEO Coaching fits your goals. Free, no obligation, no sales pressure.

Free · No obligation · 30 min · Zoom