SEO is changing. Rankings alone are no longer enough. Your team will learn to develop modern SEO strategies independently and gain visibility where your audience is actually searching. On Google, in AI Overviews, and in the answers from ChatGPT & Co. From SEO to AEO to GEO. From me, Dana. Head of SEO with 10+ years of hands-on experience.
5.0 ★★★★★ 12 Google reviews
AI Overviews, AEO, GEO and regular Google Updates. The search landscape is evolving faster than ever. Many marketing teams struggle to keep up with these changes.
Monthly retainers for SEO services without truly understanding what's happening. And when the partnership ends, the know-how is gone.
An experienced SEO manager is hard to find and comes at a premium. At the same time, there's often no internal knowledge to evaluate candidates or their work.
Most online courses are based on knowledge from years ago. The search landscape has fundamentally changed since then, especially through AI.
Instead of continuously investing in external service providers, your team learns how modern SEO works. A one-time investment in knowledge that stays.
In coaching, you work on your own website, develop your own strategy and use modern AI tools for implementation.
Learn SEO by doing: Over 4 to 6 weeks, you work through all modules with practical tasks on your own website.
90 to 120 minutes per module with theory, tools and directly applicable methods.
After each session, you apply what you've learned directly to your website.
Get answers to your questions in the exclusive Slack group.
Each module comes with a detailed handbook for future reference.
Weeks duration
Participants per company
Live via Zoom
Hands-on
Each module builds on the previous one. By the end, you won't just have knowledge, but a well-thought-out strategy for your website.
What do search results look like in your industry? You'll learn to systematically analyze SERPs, including AI Overviews, Featured Snippets and actual search intent. Plus the fundamentals of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Where does your website stand right now? You'll learn to conduct a thorough audit and identify the most important optimization opportunities.
Anyone can find keywords. Prioritizing the right ones is the real skill. You'll learn to systematically identify content gaps and close them strategically.
From optimal heading structure to internal linking. You'll get proven checklists and templates for your daily work.
Core Web Vitals, indexing and crawlability explained clearly. You'll learn to identify technical issues and communicate them precisely to developers.
Backlinks, digital PR and brand building beyond your website. You'll learn which off-page measures really matter and how to sustainably build authority.
In every module, I show you how to effectively use AI tools for SEO. For analysis, content ideas and optimization.
A detailed handbook for each module to reference, long after the coaching ends.
Content briefs, audit templates and tracking sheets. Battle-tested tools for everyday work.
An overview of the tools I use daily. Many of them available for free.
Exclusive access for direct questions during coaching and beyond.
Maximum 5 participants per company for individual attention and targeted support.
I'm available for questions even after coaching ends. You're not on your own.
SEO has been my world for over 10 years. In that time, I've been through it all: Google Updates, penalties, recoveries, the rise of mobile, and now the introduction of AI Overviews, AEO and GEO.
I've managed all kinds of websites, from small niche sites to large portals. On the side, I built my own brand with an online shop and know firsthand what it's like when SEO decisions directly affect your own revenue.
Today, I'm Head of SEO for the DACH market at an international media company.
In a short call, we get to know each other, look at where you currently stand and figure out if the coaching fits your goals. No strings attached, no sales pressure.
Free and non-binding · 30 minutes · Online
"Dana manages to explain complex topics in a way that I not only understand them, but can actually implement them myself. I'm already seeing first results."
"Very hands-on, no fluff. Dana showed me how to evaluate SEO topics myself, instead of blindly relying on agencies. Highly recommended."
"Best decision. She explains complex topics in a way you can apply immediately. I write my content completely differently now."