danawoehner.de Claude Skills
Claude Skills · New · For SEO Teams

Claude Code Skills that actually save time.

Custom Claude Code Skills for recurring SEO work: audits, reporting, content briefs. Not a generic AI tool, but built for your workflow, out of my own day-to-day practice.

New offer, a few pilot spots still open
Claude Skills · Pilot Phase
3+
own skills
in daily use
12+
years of
SEO experience
2026
building
since
1:1
custom
built
Sitewide Audit Skill, in daily use
Reporting Automation, in progress
Content Brief Skill, in progress
Why now
Claude Skills have been around since late 2025. The market is young, getting in early means less competition.
Available
Open spots for pilot projects
Book a call
12 years of SEO practice
Skills built from real workflows, not designed on a whiteboard.
Custom built
No off-the-shelf catalog, tailored to your stack.
Early stage, fair pricing
New offer, fair terms for early customers to match.
Full handover
You get documentation, no lock-in with me.

When a Claude Skill is worth it

Not every workflow is a good fit. It gets interesting anywhere you keep running the same process by hand, over and over.

Marketing teams with reporting

The same stakeholder write-up every month, just with new numbers. Classic busywork that automates extremely well.

SEO managers with an audit routine

Running the same sitewide check by hand every month? That can be automated without losing depth.

Agencies looking to scale

Standardized skills across multiple clients, instead of starting from scratch every time. Consistent quality, no matter who on the team runs it.

Teams already using Claude Code

You already use Claude Code but don't have standardized skills yet? That's exactly what I build, so quality doesn't depend on how the request happened to be phrased.

Ready-made Skills

Ready-to-use skills for common SEO workflows, tested and documented.

vs.

Custom Build

I build a skill exactly for your workflow, your tools, your team.

What a Claude Skill can look like in SEO work

A selection, not an exhaustive list. If your workflow isn't here, let's talk about it anyway.

Sitewide Audit Skill

Crawl data, rankings and content evaluation combined into one consistent audit structure, prioritized by impact instead of gut feeling. The one I use most myself.

Crawl dataContent evaluationPrioritization

Content Brief Skill

Same quality criteria, applied to different keywords or pages. A skill keeps briefing depth consistent, no matter how many you need.

Content briefingKeyword criteriaEditorial plan

Competitor Analysis Skill

Run the same analysis again and again for new markets or competitors, without starting from zero each time. Same method, different domain.

CompetitorsMarket analysisScalable

None of these fit your workflow? Then we build one custom, here's how that works ↓

How a skill comes together

No lengthy onboarding. From first call to a ready-to-use skill in a matter of days.

1

Workflow check

30 minutes, free. We look at which recurring workflow is worth automating the most.

2

Build

The skill gets built, with your criteria, your data sources, your format.

3

Testing

We test the skill on real examples from your day-to-day work, not just demo data.

4

Handover

You get the skill including documentation, your team can maintain it on its own.

Ready-made

Ready-to-use Skills

For common workflows, usable within days. Tested, documented, ready to go.

Custom

Custom Build

For specific needs, tailored exactly to your stack. Priced by effort and complexity.

Skill ideas from SEO practice

More areas where automation tends to pay off. Same rule applies here: fully adaptable to your stack.

01

Core Web Vitals Monitoring

Recurring technical checks that would otherwise be done manually in Search Console or tools like PageSpeed.

Technical SEOMonitoring
02

Content Gap Analysis

Find topics competitors cover that you don't yet, systematically instead of ad hoc.

ContentGap analysis
03

Backlink Quality Check

Regularly review new links for quality and relevance, instead of scrolling through exports by hand.

Off-pageBacklinks
04

LLM Visibility Tracking

Recurring checks on where and how a brand shows up in ChatGPT, Perplexity or AI Overviews.

AEOGEO
05

Client Reporting

For agencies: the same reporting format across multiple clients, without copy-pasting between tabs.

AgenciesReporting
06

New Client First Audit

A consistent first look at a new domain, as a starting point for the first strategy conversation.

OnboardingInitial analysis

This offer is new, there are no client testimonials here yet and no big success story to point to. The market for Claude Code skills is itself still young, only available since late 2025.

What I do have: my own skills, which I use daily in my own SEO work, and which genuinely save time without losing depth. Getting in now means being early, with the uncertainty that comes with it, but also without an already crowded market to compete in.

Dana Wöhner SEO Consultant

Born out of my own need

I started this for myself, because I was tired of redoing the same audits, reports and analyses by hand every time. Once it became clear how much time that saves without losing quality, I decided to build it for other SEO teams too.

12 years of SEO practice, from crypto to fintech. The skills I build come from real workflows, not theory.

12+
years of SEO
3+
own skills
2026
offer launched
More about Dana ↗

Frequently asked questions about Claude Skills

Everything you might want to know before the first call.

A skill is a documented, reusable set of instructions for Claude that runs a specific workflow using your criteria, data sources and formats, delivering the same quality every time, no matter who on the team uses it.

Yes, you need access to Claude Code or Claude with Skills support. If you haven't started with that yet, I'm happy to cover it in the first call.

It depends on the scope and complexity of the workflow. In the free intro call we figure out together what makes sense and what a fair investment looks like.

The skill is yours, documentation included. Your team can maintain it independently. Ongoing support is optional, but never required, no lock-in.

Usually yes, for example with Ahrefs, Google Search Console or your CMS. We check that against your actual stack in the first call.

Honestly: yes, the market is still young. Getting in now means being early, with the uncertainty that comes with it, but also without an already crowded market to compete in.

Next Step

Ready to automate a workflow?

In 30 minutes we'll figure out which workflow is worth automating first for you. Free, no obligation, no sales pressure.

Free · No obligation · 30 min · Zoom