In 6 live modules you'll learn modern SEO directly on your website. From OnPage to keyword strategy to AEO, GEO and AI Overviews. Hands-on, current, without agency dependency.
5.0 ★★★★★ 12 Google ReviewsAI Overviews, AEO, GEO, regular Core Updates. The search landscape is changing faster than ever. Many teams struggle to keep up.
Monthly retainers without understanding what's happening. When the collaboration ends, the know-how is missing from your own team.
Experienced SEO managers are rare and expensive. Without internal knowledge, you can't even evaluate candidates and their work.
Most SEO courses are based on knowledge from years ago. Not a word about AI Overviews, AEO or GEO.
Instead of continuously investing in external service providers, your team learns how modern SEO works. A one-time investment in knowledge that stays.
In the SEO Coaching you work on your own website, develop your own strategy and use modern AI tools for implementation.
Learn SEO by doing. In 4 to 6 weeks through all modules, always with practical tasks on your own website.
90 to 120 minutes per module with theory, tools and directly applicable methods.
After each session you apply what you've learned directly on your website.
In the exclusive Slack group you get answers to all your questions.
A detailed handbook for each module to refer back to.
Each module builds on the previous one. At the end you'll have not just SEO knowledge, but a finished strategy for your website.
Systematically analyze SERPs and AI Overviews, incl. Featured Snippets and search intent. Fundamentals of Answer Engine Optimization and Generative Engine Optimization.
A thorough assessment of your website. You systematically identify the most important optimization opportunities.
Anyone can find keywords. Prioritizing the right ones is the real skill. Systematically identify and close content gaps.
From optimal heading structure to internal linking. Proven checklists and templates for daily work.
Core Web Vitals, indexing and crawlability explained clearly. Identify technical issues and communicate them precisely to developers.
Backlinks, digital PR and brand building. Which OffPage measures really count and how to sustainably build domain authority.
In every module I show you how to effectively use AI tools for SEO — for analyses, content ideas and optimizations. So you work more efficiently and use modern tools confidently.
Not a course with PDFs and hope. Real support from day one and long after.
A detailed handbook for each module to refer back to, long after the coaching ends.
Content briefs, audit templates and tracking sheets. Proven tools for daily work.
The tools I use myself every day. Many of them available for free.
Exclusive access for direct questions during and after the coaching.
Maximum 5 participants per company for individual support.
Even after the coaching I'm available for questions. You're not alone.
Real Google reviews from marketing teams and founders.
Dana manages to explain complex topics in a way that I not only understand them but can also implement them myself. I'm already seeing first results.
Very hands-on, no fluff. Dana showed me how to evaluate SEO myself instead of blindly relying on agencies.
Best decision. She explains complex topics so you can immediately implement them. I write my content completely differently now.
Everything you want to know before the discovery call.
The SEO Coaching is aimed at marketing teams, agencies and founders who want to build SEO expertise internally. No deep prior knowledge required.
A course delivers theory. In SEO Coaching you work live on your own website, develop your own strategy and get direct feedback. No video consumption, but real implementation.
4 to 6 weeks with live sessions per module, practical tasks and a playbook to refer to. Plus Slack support for all questions in between.
The investment depends on team size and scope. In the free discovery call we'll figure out together what works for you.
No deep SEO knowledge required. An existing website and basic online marketing understanding are sufficient. We start where you are.
You can independently develop SEO strategies, identify problems and implement measures yourself. Without agency dependency. That's the goal.
In 30 minutes we'll look at where you stand and whether the SEO Coaching fits your goals. Free, no obligation, no sales pressure.
